Digital art is a new, up-and-coming medium in the visual arts industry that seems as if it has been overlooked in the past. Although this should not take away from physical pieces, such as the famous Balloon Dog by Jeff Koons, sold for $54.8 million, our world becomes more digital everyday. Michael Green caught on to this rising business with his GIF priced at $5,800 on ebay in 2014, but could not get any fish to bite. Despite all the hard work he had put into editing this digital photo into a moving picture, no one saw that much value in it. This changed when the pandemic overcame the world in 2020. More people familiarized themselves with technology and have adapted it into their everyday lives. This creates a new community that is much more accessible than any museum. Our lives take place digitally more than they ever have before and people are beginning to see more value in digital art, as exemplified by the new NFT craze. It is also capable of more than just being art. Because they are created in electronic form, other forms of digital technology can be incorporated into each piece. For example, some NFTs double as passes to get into private events and parties. There are endless possibilities with making art digital, but ultimately, “it’s worth what the highest bidder says it is,” according to Garber.
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